Today's Stampin' Pretty 1 Minute to WOW! Video Tutorial demonstrates the simple scores and folds involved. Card stock was cut to 11 x 4 1/4" and scored with the Stampin' Up! Simply Scored Scoring Tool the short distance at 2 3/4" and 5 1/2".
I think these pictures do a good job of sharing the "reveal" for a recipient from start to finish!
Stamp Set: Just Believe (W116948, C120453), P.S. I Love You (W125640, C125462)
Paper: Wisteria Wonder Designer Series Paper (2011-2013 In Color Patterns Designer Series Paper Stack), Wisteria Wonder (122922), Concord Crush (119792), Whisper White (100730)
Ink: Concord Crush (119785)
Cool Tools: Small Heart Punch (117193), Modern Label Punch (119849), Pinking Hearts Border Punch (117649), Hearts Collection Framelits Dies (125599), Big Shot Die-Cutting Machine (113439), Simply Scored (122334)
The Perfect Touch: Sweet Shop Jelly Bean Brads (125587), Concord Crush 1/2" Stitched-Poly Ribbon (119266), Stampin' Dimensionals (104430)